Most businesses in this era of digital technology will always have a need to engage in online marketing in one form or another. For instance, utilizing direct feedback from the consumers via social media to revolutionize products and drive revenue gains is extensively employed by both startups and well established brands.
Yet the idea of online marketing is so fast paced that sometimes it can be difficult to keep up. It’s a bit overwhelming for a newcomer, especially since one marketing plan may be great but not sufficient to achieve a positive result. Hence, keeping track of the latest trends and analyzing the significance of each new movement in online marketing will help you to strategize better.
In the past years, we’ve witnessed various social media networks continually upgrade their platforms in consideration to their growing number of users, a trend that’s undeniably critical to online marketers. Also, video marketing is so in demand, and is gaining the attention of many. Mobile ads in video format have become a favorite within the marketing sphere.
Content marketing is also a popular trend for expanding a business’ consumer base, providing them with a sure way of attracting an audience through high-quality, compelling, informational content published and shared online. Another trend that’s redefining digital marketing is an emerging technology known as the Blockchain. Originally devised for the digital currency, it’s now being hailed as a “new type of internet”. Each of these marketing trends is slowly reshaping the digital marketing industry.
Top Digital Marketing Influences:
Besides keeping a close watch on these recent developments, it’s necessary to keep an eye on top marketing influencers and innovators who are widely recognized and trusted by the community. This will help you expand your marketing horizon and fuel your desire to succeed. Online marketing wizards like Crazy Egg, Hello Bar, and KISSmetrics co-founder Neil Patel, internet marketing guru, John Rampton and RazorSocial tech blog founder, Ian Cleary are just some of the leading social marketers who are more than eager to share their advice and contribute new ideas to budding online marketers and entrepreneurs.
Clearly, becoming well-aware of the current online marketing tactics coupled with guidance from online marketing pros are keys for a thriving online marketing stint. Nonetheless, successful online marketers never limit themselves to these factors alone. Successful online marketers also value the importance of education, practice and refinement. They have substantial knowledge of web design, data analysis, search engine optimization and other technical skills. They are able to generate innovative ideas and effectively collaborate with a team. Most importantly, they are able to adapt to the ever-changing environment of the online marketing industry.